Product design • Design system
Nova Labs developer analytics platform
Reduced time-to-insight for new teams by 41%.
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Portfolio
Selected work across SaaS, analytics, and creative tools.
These projects represent a mix of end-to-end product design, design systems, and focused interventions on critical flows. Many were built in close collaboration with founders, engineering leads, and in-house design teams.
Interaction design • UX writing
Parallel OS async collaboration suite
Increased weekly active teams by 27% within one quarter.
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UX strategy • Visual language
Finch Analytics self-serve dashboards
Improved adoption of advanced modules by 30% across customers.
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Brand extension • Product UI
Signalboard creator economy toolkit
Helped the team secure a strategic partnership following beta launch.
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Complex flows • Design system
Northwind Cloud billing and usage
Reduced support tickets for billing questions by 22%.
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Product strategy • UX • UI
Studio-level portfolio builder for designers
Enabled creators to publish polished sites in under an hour.
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Case study snapshots.
A deeper look at how strategy, visual design, and collaboration came together across selected projects.
Nova Labs — Clarifying complex analytics for growing dev teams
Challenge
The team needed a way to make sophisticated analytics approachable for new customers while still supporting power users who lived in the product every day.
Approach
I led a discovery sprint to understand the most important questions developers were trying to answer, mapped key journeys, and introduced a modular layout system with progressive disclosure. We built a design system that allowed new reporting modules to ship quickly without sacrificing coherence.
Outcome
After launch, Nova Labs reported a 41% reduction in onboarding time for new teams and a measurable increase in time spent within the primary analytics views.
Parallel OS — Designing for deep focus in async collaboration
Challenge
As the product evolved from simple messaging to a full workspace, the interface began to feel crowded and disjointed. The team wanted a calmer, more legible system without losing the energy of collaboration.
Approach
I worked with the founders to define guiding principles for focus and legibility, introduced a new layout grid, and designed motion patterns that clarified context changes instead of adding noise. We prototyped multiple approaches to navigation and space management before selecting a hybrid model that suited their users.
Outcome
Within the first quarter, weekly active teams increased by 27%, and qualitative feedback highlighted the new interface as “lighter” and “less overwhelming.”
Finch Analytics — Building a self-serve story for advanced customers
Challenge
Finch needed to surface powerful analytics features to more customers without adding friction for teams that were just getting started. The existing flows were linear and difficult to customize.
Approach
I designed a card-based navigation system that introduced clear entry points for different types of analysis, reworked empty states to tell more compelling stories, and collaborated with the internal design team on a refreshed visual language for charts and tables.
Outcome
Feature adoption for advanced modules increased by 30%, and support tickets related to “where to find X” dropped significantly over the next two release cycles.
Across projects, a pattern of measurable impact.
While every product is different, my work consistently aims to clarify, simplify, and differentiate your experience—and we track the results together.
32%
Average uplift in engagement
Measured across redesigned onboarding, analytics, and collaboration flows.
22%
Reduction in support tickets
Common outcome of clarifying navigation, language, and billing experiences.
4.8
Average usability rating
Based on moderated usability sessions and in-product surveys.
3×
Return on design investment
Indicative uplift across activation and expansion in selected collaborations.
